Apart from individual entrepreneurs, Pranjal recently started to work with “mushroom groups”—self-help groups of women who grow mushrooms collectively in villages. The harsh realities of rural farming in the Northeast came alive then, and Pranjal could not remain “only a businessman. Second, Pranjal realized that there must be consumer demand for mushrooms if the farmers are to be successful. Journal of Personality and Social Psychology, 90 , Recently, he started to network all mushroom growers into an umbrella body. Thus, in the years of violence and breakdown in civil administration, farmers and their issues have been relegated to the sidelines.

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He feels that the farmers’ unified prankal is their only chance at growing their businesses to a point where they can “dictate terms and beat the middlemen at their pranial. Exogenous testosterone in women enhances and inhibits competitive decision-making depending on victory-defeat experience and trait dominance.

Thus, in the years of violence and breakdown in civil administration, farmers and their issues have been relegated to the sidelines. Neural mechanisms of the testosterone-aggression relation: Using our creative gifts drives this foundation. This hindered the profitable farming of mushrooms. Middlemen have the strongest hold on the staple crop market.


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How is status related to stress and overall health? To date, he has trained over 1, growers directly on his campus, and over 4, growers off site. The perception of mushrooms as poisonous is changing. Journal of Personality and Social Psychology, 94 Psychological Science, 26 His years of hard work are finally bearing fruit.

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A second related line of research explores how people make decisions in social interactions. To strengthen farmers’ control over their crop and their market, he has established a mushroom farmers’ network. UO Home Dept Index. Science Advances, 1 Adaptive Human Behavior and Physiology, When Pranjal began his mushroom spawn lab, there were few farmers growing mushrooms. Testosterone and cortisol jointly regulate dominance: What are the psychological and biological mechanisms that explain status-seeking behaviors e.

Mehta’s research integrates methods and approaches from the psychological sciences behavioral observation in dyads and groups, self and peer reports of affect, cognition, and behavior with neuroendocrinology methods hormone measurement and administration.

Using bank loans and cash credit, he built top-notch facilities for producing mushroom spawns. So six years ago, he began recruiting and training farmers for this new market. Mehta’s primary area of research examines the psychological and biological processes that influence the development and maintenance of status hierarchies in social groups: They provide leadership and technical support to their network of local mushroom growers.


Farmers in the Northeast are relatively new to the market economy. The disjointed efforts fared poorly at market.

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These entrepreneurs will be “agents” bridging the gap between the lab and the small growers. PLM Values Lorem ipsum dolor amet consectetur adipiscing elit do eiusmod tempor incididunt labore dolore magna aliqua.

The issue becomes more urgent as small land holdings get smaller.

Journal of Personality and Social Psychology, 90 Psychoneuroendocrinology, 68 In a recent collaboration with an Assam government project aided by international donors, Pranjal trained the people of 16 districts in 21 days, distributing over 32, packets of spawns.

Pranjal has converted his own mushroom farm into a demonstration and experimental site. Close versus decisive victory moderates the effect of testosterone change on competitive decisions and task enjoyment. Piles of pineapple, ginger, and cabbage rot, because farmers cannot sell their produce directly to consumers.